Dreamworks SKG in 2003
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Case Details:
Case Code : BSTA084
Case Length : 14 Pages
Period : 1994 - 2003
Organization : DreamWorks SKG
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Entertainment
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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We didn't form this company to sell it.
- Steven Spielberg, Partner, DreamWorks SKG1.
Introduction
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Jeffrey Katzenberg (Katzenberg) was reflecting on his company, DreamWorks SKG's (DreamWorks) future in early 2003. Despite sales close to $2 billion in 2002, his company was a long way from making profits. DreamWorks had delivered many high quality movies since it had been founded nine years ago and had earned three best picture Oscars in the last four years.
But it was facing a rough weather. DreamWorks had already postponed returning the initial investment to the investors. While the partners Steven Spielberg (Spielberg), David Geffen (Geffen) and Katzenberg put a value of more than $3 billion to the company, Wall Street was quoting one third of it.
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DreamWorks' movie business had not been able to build a convincing franchise and depended heavily on the brand equity of Spielberg. The music division had been an under achiever. The television business had just one hit since it had been launched six years ago and the sales of DVDs were stagnant...
Excerpts >>
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